Southwest airlines case study strategic management
A unique take on Southwest Airlines Strategy Southwest Airlines' Strategic Management | Business Paper Example Strategic Management: an analysis of Southwest Airlines Case Study Southwest Airlines' Strategic Management | Business Paper Example The Southwest Airlines business model shows that it has been effective for nearly 40 years now. This case analysis focused on competitive advantage and competition, SWOT analysis, Porter’s Five Forces, and strategic steps the enterprise now needs to implement and recommendations. The Southwest Airlines case study is a lesson in cultural strategy. An organization built on the fundamentals of customer eccentricity, effective processes, and a dedicated team is meant to achieve success and overcome challenges. This model of exceptional customer service can help a business earn an impeccable reputation in the industry. Task: Conduct a strategic analysis on the southwest airlines case study. Answer Introduction The report on the southwest airlines case study majorly focuses on highlighting the major approaches and frameworks to achieve a higher level of efficiency and performance in the organizations by implementing the concepts of strategic management. Strategic management: Southwest airlines case study Current strategy (Including current use of technology) Southwest Airlines’ dominance in the airline industry is largely attributed to its competitive fair prices, which are the lowest in the industry. Southwest Airlines operates as a Low Cost Carrier (LCC).
Strengths 1. Southwest has successfully adopted a cost leadership strategy. • Southwest maintains operating expenses per available seat mile at 15-20% below average. • The company has no baggage handling, no meals, no central reservations, and no assigned seats. The airline was also an innovator in counteracting the increasing prices for jet fuel from 1998 to 2008; using fuel-hedging strategies, Southwest eventually saved approximately four billion dollars that would have been paid had the company not devised the financial responses. Southwest Airlines Southwest Airlines Co., typically referred to as Southwest, is one of the major airlines of the United States and the world's largest low-cost carrier. It is headquartered in Dallas, Texas, and has sc